How to Add Videos in Klaviyo Emails & Boost Engagement

How to Add Videos in Klaviyo Emails

Adding videos to your Klaviyo email marketing strategy is a powerful way to stand out in today’s digital landscape, where attention spans are short and competition for engagement is fierce.

In this article, we’ll guide you step-by-step through the process of adding videos to your Klaviyo emails. We’ll help you pick the best platform to host your videos, create attention-grabbing thumbnails, choose the perfect video content, and show you exactly how to add videos to your Klaviyo email campaigns.

By the end of this guide, you’ll know how to create dynamic video email campaigns that drive results and keep your customers wanting more. Let’s dive in and make your emails stand out from the crowd!

The Power of Using Video in Email Marketing

Adding video to your email marketing toolkit can really shake things up for your brand. While video alone won’t work miracles on your revenue, it’s easily one of the most powerful tools available.

According to a recent survey by Wyzowl, a whopping 91% of people turned to explainer videos to learn more about a product. Even more impressive, 82% of shoppers revealed that watching a video was the deciding factor that led them to make a purchase. Oh, and the demand for video content? It’s real – 89% of shoppers want to see more video content from their favorite brands.

The Power of Video

Let’s take a closer look at how video can improve your email marketing. Think back to the last time you clicked “buy now” online. Did a fun unboxing video, a handy demo, or maybe a heartwarming founder story sway your decision? That’s the power of video in action!

When you pair the power of email marketing with the charm of video, get ready for more clicks, improved conversion rates, and increased revenue per email recipient.

But here’s the catch: it’s all about using the right type of video at the right time and in the right way.

Embedding Videos in Klaviyo Emails

Wondering how to add videos to your email campaigns? Well, you can’t actually embed videos directly into your emails when you use platforms like Klaviyo. If you try, you’ll notice your videos won’t play within email apps.

Most major email clients like Gmail, Apple Mail, and Outlook, don’t support embedded videos. They see it as a potential security risk and strip out the embedded code. When recipients open your email, they won’t see the video.

Worse yet, your email might end up in the spam folder, tanking your deliverability rates!

While Klaviyo and other trusty email platforms won’t let you embed videos directly, there’s still a way to add video to your email marketing campaigns.

How to Add Video in Klaviyo Emails

Before we dive into the steps for adding videos to your Klaviyo emails, let’s make sure you’ve got a couple of things ready:

  1. Your Video Link: Make sure you’ve uploaded your video to a platform like YouTube, Vimeo, or your own website landing page.
  2. Your Video Thumbnail: Don’t forget to create an eye-catching thumbnail for your video. You can create a thumbnail or GIF that’ll make users want to click and watch. Tools like Canva are perfect for this. Remember to slap a play button on the image so users know it’s a video!

With your video link and thumbnail handy, let’s go over how to add videos to your Klaviyo email campaigns.

  1. In Klaviyo, click “Campaigns” in the left-hand menu. Select an existing campaign or click the “Create campaign” button. If you’re creating a new campaign, enter the campaign details.
Add Video in Klaviyo Emails Step 1 - Click Campaigns.
  1. On the Campaign content page, choose the “Drag and drop” option to design your email and select a template.
Add Video in Klaviyo Emails Step 2 - Choose the drag and drop design option and select a template.
  1. On the design page, drag an “Image” block from the left pane and drop it into your email wherever you’d like to showcase your video.
Add Video in Klaviyo Emails Step 3 - Drag and Image block and drop it into your email where you want to show your video.
  1. In the left pane, use the “Upload your image” section to upload your video thumbnail.
Add Video in Klaviyo Emails Step 4 - Use the upload your image section to upload your video thumbnail.
  1. In the left pane, under the “Image settings” section, paste your video link in the “Link address” textbox.
Add Video in Klaviyo Emails Step 5 - Under the Image settings section, paste your video link in the Link address textbox.
  1. Click the “Preview & test” button in the top right to preview how your email looks. You can even send yourself a test email to double-check that clicking your image opens up your video link.
Add Video in Klaviyo Emails Step 6 - Click Preview & test to preview your email and check the thumbnail and link work.

That’s it! With these simple steps, you spiced up your Klaviyo email campaigns with some creative and charming videos. You can even sprinkle some video magic into your Flow emails.

But remember, just popping in a video won’t suddenly increase your email revenue. Let’s keep the momentum going and dive into everything you need to know to make sure your video emails really connect with your customers.

Your Video Email Checklist: Tips for Success

Video content has the power to captivate your audience in ways that plain text emails and images simply can’t match. But before you hit send on those video email campaigns, let’s make sure you’ve got all the essentials covered. In this section, we’re diving into everything you need to know to send attention-grabbing video emails that drive engagement and increase conversions.

1. Host Your Videos on the Right Platform

First things first, you need to pick the right platform to host your videos. When considering your options, we recommend two main choices: YouTube and Vimeo.

Both YouTube and Vimeo offer user-friendly interfaces for uploading and managing your videos. They also come with handy tools for embedding videos on your own website and sharing links. Plus, they have large user bases, which can boost the visibility of your videos and attract more viewers.

YouTube ranks as the world’s second-largest search engine after Google, and Google tends to favor videos hosted on YouTube. Using YouTube to host your videos is a smart move as it can potentially improve your search rankings and engagement. This makes hosting your email videos on YouTube a key part of a broader marketing strategy.

Also, YouTube provides access to important metrics like views, watch time, average view duration, and audience retention. While Vimeo offers analytics too, some metrics require a paid account.

2. Pick Where Your Viewers Watch the Video

Now that you’ve settled on where to host your videos, let’s talk about where viewers should watch them. Just because you’re hosting videos on YouTube doesn’t mean you have to funnel viewers to YouTube straight from your emails.

Instead, embed the YouTube video on your website or landing page and send people there. This works for other video platforms like Vimeo too.

Here’s why embedding the video directly on your website or landing page is the best strategy:

  1. You control your website and the user experience.
  2. Viewers on your website are more likely to browse your website and products – which means a better chance of them buying something instead of wandering off on YouTube.
  3. You can use your website data for a clever retargeting strategy so people who’ve seen a specific video don’t get bombarded with it again and again.

Where to embed your video depends on the type of video you’re sharing. If it’s a how-to video for a product, link the email straight to the product page. Got an awesome brand story? Send people to your About Us page. And if you’re flaunting those raving customer reviews, your homepage is the best option.

3. Create Attention-Grabbing Video Thumbnails

Before people watch your video, they have to click through from your emails first. Let’s chat about why it’s important to whip up some attention-grabbing video thumbnails.

Successful YouTubers swear by creating their own custom thumbnails instead of relying on YouTube’s defaults. And there’s a good reason for it – your thumbnail is what reels people in and convinces them to hit play. This rings especially true for emails. Without a captivating thumbnail, your video might just collect dust.

So, treat your video email thumbnails the same way YouTubers treat their thumbnails by following these best practices:

  • Opt for high-contrast images.
  • Jazz it up with arrows, circles, or other graphics.
  • Choose bold, attention-grabbing colors that match your brand.
  • Add some text overlays.
  • Include faces in the images – they draw people in!

Remember to add a play button on the image so people know it’s a video they can click on. Since everyone’s already familiar with YouTube’s red play button, we highly recommend using it to capitalize on that recognition and boost your clicks.

Canva is a fantastic tool for creating thumbnails. They’ve got a ton of templates to choose from, and their user-friendly interface makes editing really simple.

Another option is using a GIF instead of a thumbnail. Create a short GIF using snippets from your video to give people a sneak peek of the content. While it’s not required, it’s a cool way to grab attention.

4. Test and Optimize

Last but not least, don’t forget to test, test, test! Try different video styles, placements, and visuals to see what resonates best with your customer. Take what you learn and use it to fine-tune your video email strategy for future campaigns.

Here are some ideas to get you started with A/B testing:

  • Thumbnail vs. Text
  • Thumbnail vs. GIF
  • Thumbnail A vs. Thumbnail B
  • GIF A vs. GIF B
  • Text A vs. Text B

When you’re running your A/B test, you’ll want to pick a metric to measure success. For this, we suggest keeping an eye on the click rate.

With Klaviyo, you’ve got the power to tweak your A/B tests to fit your needs. You can adjust things like the percentage of your audience you want to test on and how long you want the test to run. For instance, you could reserve 20% of your email recipients for Variation A and another 20% for Variation B. After six hours, based on who’s clicking the most, a winner is crowned and the rest of your recipients automatically get the winning version.

Choose the Right Type of Video for Your Emails

Now, let’s talk about the art of using video in your emails. Different types of videos can have a big impact at different stages of your customer’s journey.

There are four basic types of videos to use depending on where your customer is in their journey:

  1. Awareness: When someone first learns about your brand.
  2. Interest: When someone starts engaging with your brand.
  3. Conversion: When someone makes a purchase.
  4. Retention: When someone considers buying more and becoming a loyal customer.
Types of Videos

1. Awareness and Interest

Videos aimed at building awareness and sparking interest are what we call top-of-the-funnel videos. These videos are all about catching the eye of potential customers who are just getting to know your brand.

Here are a few types of videos that work well:

  • Brand Storytelling: Share the story behind your brand – what inspired you, your mission, and what makes you tick. It’s all about forming that emotional connection.
  • Explainer Videos: Break down complex concepts or processes in a simple, engaging way. These are perfect for introducing your products or services to newbies.
  • Educational Content: Show off your expertise by sharing valuable knowledge related to your industry. It’s a great way to establish yourself as a trusted authority.
  • Behind-the-Scenes Sneak Peeks: Lift the curtain and give your customers a glimpse into the inner workings of your brand. It’s personable, relatable, and builds a sense of authenticity.

These top-of-the-funnel videos set the stage, piquing curiosity and laying the groundwork for deeper engagement down the line.

2. Conversion

Let’s shift gears and focus on the next phase of the journey – converting those curious prospects into paying customers. These are the middle-to-bottom-of-the-funnel videos that really drive home the sale.

Here are some fantastic video ideas to help turn prospects into customers:

  • Product Demos: Give your audience a firsthand look at your product in action, highlighting its key features and benefits.
  • Comparison Videos: Put your product head-to-head with the competition, spotlighting what makes yours the standout choice.
  • Product Launch Announcement: Get people buzzing about your latest offering with an exciting announcement video that builds anticipation and excitement.
  • Testimonials & Case Studies: Share real success stories from satisfied customers to build trust and credibility.
  • Limited-Time Offers & Promotions: Create a sense of urgency with special deals or discounts that encourage viewers to act fast.
  • In-Depth Brand How-To: Deep dive into your brand’s expertise with a detailed tutorial video that showcases your knowledge and builds rapport with your audience.

These videos play a big role in guiding interested people towards making a purchase – a big step towards turning them into loyal customers.

3. Post-Purchase Retention

After your customers have made a purchase, it’s time to keep the excitement going with some post-purchase videos. These videos are all about giving back to your customers and showing them some extra love.

Here are a few friendly ideas:

  1. Thank You Videos: Send your customers a heartfelt thank-you video to let them know how much you appreciate their support. It’s a simple but meaningful way to make them feel special.
  2. Unboxing and Setup Guides: Help your customers get the most out of their purchase with fun and easy-to-follow unboxing and setup videos. They’ll appreciate the extra help and guidance!
  3. Tips and Tricks: Share some cool tips and tricks for using your product in creative ways. It’s a great way to show off your product’s features and inspire your customers to get creative.
  4. Customer Success Stories: Highlight some real-life success stories from your happy customers. Hearing about others’ experiences can help build trust and confidence in your brand.
  5. Cross-Sell and Upsell Videos: Introduce your customers to other products they might like based on their purchase history. It’s a friendly way to offer them something extra and enhance their overall experience.

With these post-purchase videos, you’ll keep your customers engaged, satisfied, and coming back for more!

Final Thoughts

To sum it up, adding videos to your Klaviyo email strategy brings a whole new level of excitement and engagement with your customers. In this guide, we’ve walked through the basics of adding videos into your emails, from creating enticing thumbnails to choosing the perfect type of video content.

But remember, success isn’t just about following a formula – it’s about getting creative and being willing to experiment. Don’t be afraid to try out different approaches, test new ideas, and refine your strategies based on what clicks for your customers.

Now it’s your turn to let your imagination run wild and turn your email campaigns into memorable experiences. With video, you have the power to engage, inspire, and truly connect with your customers like never before. So, dive in and make every email an adventure!

Videos in Klaviyo Email FAQs

Do email clients support embedded videos in emails?

While a few email clients allow embedded videos, many don’t because they see them as potential security risks. This can cause your emails to end up in spam folders and hurt your deliverability rates. To play it safe, consider hosting your video on platforms like YouTube or Vimeo, then embed it on your website or landing page. From there, you can include a link to the video in your email, ensuring your message reaches your customers.

How effective is video in email marketing?

Adding videos to your email marketing has proven to be highly effective at capturing people’s attention more than plain text or images alone. Including video in your email campaigns can lead to higher engagement rates, increased click-through rates, and ultimately, improved conversions. It’s a powerful tool for storytelling and showcasing products or services in a dynamic and engaging way.

Can you track the engagement of videos in emails?

Yes! Tracking how people interact with your videos in emails is important for knowing how well your campaigns are doing. Platforms like Klaviyo make it easy to check out key metrics like how many people click on your videos and whether those clicks are leading to more sales. It’s all about learning what your audience likes so you can optimize future campaigns for even better results.

Can I upload a GIF to Klaviyo?

Absolutely! You’re able to upload GIFs to Klaviyo to improve the appeal of your email campaigns. GIFs add a fun touch of movement and personality to your emails, making them more eye-catching and captivating for recipients. Whether it’s a playful animation or a product demonstration, GIFs can help make your emails more dynamic and memorable.

Does Klaviyo support GIFs?

Klaviyo supports GIFs, making it easy to add animated content to your email marketing strategy. Whether you’re announcing a new product, sharing a special offer, or simply adding some fun to your emails, GIFs can help you connect with your audience in a creative and engaging way. With Klaviyo’s user-friendly interface, you can quickly upload and add GIFs to your email campaigns, allowing you to create visually appealing content that resonates with your customers.

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